Trademark registration

Trademarks are the logos and brand names that distinguish your products and services in the marketplace.

The time, effort, money and hard work that has been put into building the goodwill associated with your business is embodied in your brands. It doesn’t matter whether you are a high street chain selling hamburgers, an international computer giant or a local firm of plumbers you still have a name and reputation to protect. This is where trademark registration comes in.

Lesicar Perrin are patent and trademark registration experts. We will guide you through the process and make sure that you have the right trademark protection for your business today, and in the future.

It’s important to understand that a trademark is not the same thing as a company or business name and that registration of a business name neither ensure your right to use the name, nor does it give you the right to stop someone else from using the name. What’s more, with new products and services you need to make sure that you are not getting yourself into hot water by using someone else’s name. We at Lesicar Perrin can help with all aspect of trademark searching in Australia and in other countries.

Trademark registration ensures that you alone can control the use of your marks, and trademark registration enables you to protect this valuable goodwill. What’s more, with trademark protection you can grow your business through licensing and franchising and, if you have export markets in your sights, there are international trademark protection systems we can help you with to get you into the international marketplace.

Contact us to discuss all aspects related to trademark protection.